How Much Does A Website Cost?

How Much Does A Website Cost?

I sat down with a client to go over the construction of his new website. As we were adding more and more pages and features, he leaned back and said, fraught with worry: “This is going to cost me a thousand dollars, isn’t it?”. “No, more like,...
Your Web Designer Might Be Destroying You.

Your Web Designer Might Be Destroying You.

Your Web Designer Might Be Destroying Your Marketing Message…And Your Business. Lately, I’ve been seeing a trend of new website development companies creating and offering template-based websites. This is not only the least optimum way to develop a...
How To Get The Most Out Of Your New Website

How To Get The Most Out Of Your New Website

I was originally going to title this “How to be a good client”, but the goal here is not for you to be an obedient, solvent source of revenue for your web design company, it is for you to get the best value and have an effective website that passively...
The Psychology of Color.

The Psychology of Color.

Use of color is extremely important in your marketing materials and especially your branding. Psychologists have noted that the impression from color can account for up to 60% of the decision to accept or reject a product or service. Consider that Oranges, Reds and...
Is Your Website Talking Trash About You?

Is Your Website Talking Trash About You?

I see a lot of otherwise successful businesses that have underwhelming websites. It’s clear to tell right away that the business owner threw it together themselves (or with the free help of their newphew or neighbor), with lots of technical jargon, unsightly...