What Are Authority Keywords & Why Should You Care?
When it comes to SEO, we like to take a two-pronged approach to optimize a website for more visibility and, of course, more business. Prong #1: ROI. Bottom-of-Funnel Keywords The purpose of ROI keywords is to get you new business. For example, if you are a roofer, you...
Google Releases a Large Algorithm Change: Many Websites Suffer
My face ^^^ Whenever Google releases an algorithm change, stirring up the SERPs and causing havoc, I am sometimes interested but usually, not really. It doesn’t matter, anyway. If a Google algorithm change causes your site to fall in rankings, you’ve been approaching...
7 Signs Your SEO Efforts Are Working
How to Tell if Your SEO Company is Working If you’re investing a lot of money or effort into your SEO campaigns, it’s only natural to wonder whether your investment is paying off. SEO success is sometimes hard to measure, as results aren’t always direct and immediate....
Should You Freak Out Over Core Web Vitals?
Should You Freak Out Over Core Web Vitals? No. The SEO landscape seems to be teeming with sales pitches showing low Google Pagespeed scores, and scaring people into paying a lot of money to get it "fixed". The truth is, it may not be broken. We've had a handle on this...
Website Contact Forms. Customer Funnels? Or Money Vacuums?
But first, a horror story... Several years ago we were hosting an outdoor design/build company who built decks, brick patios, fences, porches, all things upscale outdoor living. Their product was not cheap and their portfolio was, and still is, large and...
Long-Tail Keyword Strategy
Going for the high volume keywords may seem like the strongest strategy. Money keywords = money business, right? Not always. It's certainly not a bad thing to rank nationally for a search term that has a search volume of 10,000. What is Search Volume? Search Volume is...
A Search Optimized Site Is a Healthy Site
Having your website optimized for search engines doesn’t just make it easier to find. It makes your whole business look better. Period.
You Are Not Being Blackmailed.
Did My EMail Get Hacked? NO. It's the Bitcoin Blackmail Email of 2018! Did you get an email from yourself saying you were hacked you need need to pay $1000 in Bitcoins or else info about you watching porn will be released to all of your contacts? Don't fall for it....
10 Hard Truths About Search Engine Optimization (SEO)
Everyone wants their website to be found on the first page of the search engine results immediately and they want 100 phone calls per day of cold new business. Me too! But websites and search do not work that way, unless you want to throw in a huge investment. Before...
Should You Lease or Buy A Copier?
One thing that often gets overlooked with a copier lease vs. copier purchase comparison is that you can often lease a much larger machine that you couldn't afford to purchase outright. In many businesses that can lead to increased productivity, reduced downtime and...
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