Familiarity is the Death of Seduction

Web design, Web Site Design

It happens a lot. My client and I meet. I learn all about their business. I understand what they want out of a website, how they want their business to grow, what kind of audience to reach, and we write some great content. With that, I design a website that...

Are People Telling You Your Website Is Beautiful? I’m Sorry To Hear That.

Web design, Web Site Design

This article is about discerning Response vs Results, and how important it is that you understand this difference before you get your website designed or redesigned. Let’s say you just launched your website. You posted it on Facebook, LinkedIn, you tweeted it,...

Get People OFF Your Website

Web Site Design

I work with a lot of clients who want to keep the user on their website for long periods of time… It is a falsehood to think that your audience should remain on your website for long periods of time. First of all, they don’t want to. Secondly, if you are...

Give Good Headline

Web Site Design

Welcome To This Article. Wake up! Did you fall asleep while reading my boring headline? How many websites have you visited that had a “Welcome to Our Website” message? Did the warmth of that headline make you want to immediately contact them for their...

How Much Does A Website Cost?

Web Site Design

I sat down with a client to go over the construction of his new website. As we were adding more and more pages and features, he leaned back and said, fraught with worry: “This is going to cost me a thousand dollars, isn’t it?”. “No, more like,...

Your Web Designer Might Be Destroying Your Marketing Message…And Your Business.

Web Site Design

Lately, I’ve been seeing a trend of new website development companies creating and offering template-based websites. This is not only the least optimum way to develop a website, but it can be detrimental. It is a disservice to clients to immediately put them...