My face ^^^

Whenever Google releases an algorithm change, stirring up the SERPs and causing havoc, I am sometimes interested but usually, not really.

It doesn’t matter, anyway. If a Google algorithm change causes your site to fall in rankings, you’ve been approaching this thing all wrong from the start. You should not be chasing Google’s algorithm nuances, you should be chasing a highly relevant website.

Google may have a complex weave of signals and indicators as to how to rank your website, but the philosophy could not be simpler: Be relevant. Every other detail falls under this umbrella. Trying to trick search engines does not actually make you more relevant. It just makes you engage in trickery. Google’s search AI is way more intelligent than you think. In fact, it’s nodding and smirking as I write this.

Algorithm changes have rarely, if ever, negatively impacted our SEO customers. It’s like living in a nuclear blast-proof building during hurricane season. Nobody’s worried about what’s going on outside. In fact, in our latest round of monthly reports that we send to our customers, a few stalled clients made breakthroughs.  Many other clients have seen their competition plummet in rankings all of a sudden. Oops! 😊

The formula is scientific. If your site is relevant, it has pertinent, appropriate material. It should also be easy to use, fast to load, and be “in the conversation”, meaning there are links on other websites to yours, mentions on social media, reviews, etc. Search engines see all of this. Just pretend they’re keeping an eye on your website and your brand, and always be at the top of your game.

The above is a mural we have in our office. It constantly reminds us of all the components to successful SEO. If we find something is lacking, we pick it up. Krista’s voodoo doll not withstanding, if you take out the whole “SEO objective”, it looks like a formula for a very healthy and relevant website.

The concepts are one in the same.