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I work with a lot of clients who want to keep the user on their website for long periods of time... It is a falsehood to think that your audience should remain on your website for long periods of time. First of all, they don't want to. Secondly, if you are showcasing...

Welcome To This Article. Wake up! Did you fall asleep while reading my boring headline? How many websites have you visited that had a "Welcome to Our Website" message? Did the warmth of that headline make you want to immediately contact them for their goods or...

I sat down with a client to go over the construction of his new website. As we were adding more and more pages and features, he leaned back and said, fraught with worry: "This is going to cost me a thousand dollars, isn't it?". "No, more like, two thousand", I...

Your Web Designer Might Be Destroying Your Marketing Message...And Your Business. Lately, I've been seeing a trend of new website development companies creating and offering template-based websites. This is not only the least optimum way to develop a website, but it...

I was originally going to title this "How to be a good client", but the goal here is not for you to be an obedient, solvent source of revenue for your web design company, it is for you to get the best value and have an effective website that passively brings you...