AI/LLM Tracking, Search Engine Optimization
Words have power. They can make people laugh, rage-tweet, or leave a 1-star review that ruins your brand’s whole week. That’s why companies today use sentiment scoring — a way for AI to scan text and figure out if people sound happy, angry, or just plain bored with...
Search Engine Optimization
When it comes to SEO, we like to take a two-pronged approach to optimize a website for more visibility and, of course, more business. Prong #1: ROI. Bottom-of-Funnel Keywords The purpose of ROI keywords is to get you new business. For example, if you are a roofer, you...
Search Engine Optimization
My face ^^^ Whenever Google releases an algorithm change, stirring up the SERPs and causing havoc, I am sometimes interested but usually, not really. It doesn’t matter, anyway. If a Google algorithm change causes your site to fall in rankings, you’ve been approaching...
Search Engine Optimization
How to Tell if Your SEO Company is Working If you’re investing a lot of money or effort into your SEO campaigns, it’s only natural to wonder whether your investment is paying off. SEO success is sometimes hard to measure, as results aren’t always direct and immediate....
Search Engine Optimization
Should You Freak Out Over Core Web Vitals? No. The SEO landscape seems to be teeming with sales pitches showing low Google Pagespeed scores, and scaring people into paying a lot of money to get it “fixed”. The truth is, it may not be broken. We’ve...
Search Engine Optimization
Going for the high volume keywords may seem like the strongest strategy. Money keywords = money business, right? Not always. It’s certainly not a bad thing to rank nationally for a search term that has a search volume of 10,000. What is Search Volume? Search...
