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Website Contact Forms. Customer Funnels? Or Money Vacuums?
But first, a horror story... Several years ago we were hosting an outdoor design/build company who built decks, brick patios, fences, porches, all things upscale outdoor living. Their product was not cheap and their portfolio was, and still is, large and...
Long-Tail Keyword Strategy
Going for the high volume keywords may seem like the strongest strategy. Money keywords = money business, right? Not always. It's certainly not a bad thing to rank nationally for a search term that has a search volume of 10,000. What is Search Volume? Search Volume is...
A Search Optimized Site Is a Healthy Site
Having your website optimized for search engines doesn’t just make it easier to find. It makes your whole business look better. Period.
10 Hard Truths About Search Engine Optimization (SEO)
Everyone wants their website to be found on the first page of the search engine results immediately and they want 100 phone calls per day of cold new business. Me too! But websites and search do not work that way, unless you want to throw in a huge investment. Before...
If It Ain’t Broke, Please Fix It
Now that the web has existed for a while, even post-90's-bubble, we have a new problem; old websites maintaining longevity while their owners claim they still work. I have a client who uses us for hosting his 10 year old website. It's not mobile friendly, it has no...
8 Things To Consider For an eCommerce Site
So you want to sell things on a website, check out some local ranking factors. This can be a fantastic business venture, if you have all your ducks in a row. Before you embark on creating an eCommerce website, you should really have the following nailed down: 1. Will...
Some Sweet Talkin’ Firm Comes Along…
...Singin' a Song...Dont Mess Around 'Cause You Just Might Go Broke.... Several clients and colleagues of mine have started a disturbing trend of bouncing around to various digital marketing companies for help with their websites, social media, and search engine...
People Are Getting Lazier
(And You Should Capitalize On This) I'm going to make a prediction that SEO (Search Engine Optimization) is not only waning, but returns are diminishing more rapidly than anyone previously thought. Why? People are too lazy to look up goods and services and would...
“That Website Looks Spectacular”
.... Except, ...no, it doesn't. We recently launched a website for an award winning photographer in Owings Mills, MD and the initial reaction from people ranged from "Wow the website looks amazing!" to "That is a gorgeous website!", and so on. But, they're wrong. Yes,...
AMP Up Your Websites for Better SEO and Usability
If you like to read news stories on your phone, you've probably been seeing the lightning bolt symbol near the story link more and more. This means the page is an AMP page, and you will be seeing it more and more because it's a real advantage for not only usability,...
