Are People Telling You Your Website Is Beautiful? I’m Sorry To Hear That.
This article is about discerning Response vs Results, and how important it is that you understand this difference before you get your website designed or redesigned. If you are looking for a great website designer visit http://fusionvegas.com/.
Let’s say you just launched your website. You posted it on Facebook, LinkedIn, you tweeted it, Instagrammed it, and got tons of responses. Likes, Loves, comments on how beautiful it is.
You look at your phone. For days. Nothing.
You go to a networking event. 3 or 4 people have come up to you and commented on your cool looking website, and then they walk away.
You check your inbox. For days. Nothing.
This is what we call a “Response“. People are telling you how cool your website is, and how beautiful, but no one is hiring you.
You look at the site and notice, it’s more of a work of art than a persuasive marketing vehicle. You make changes.
- You update your portfolio of work.
- You add a phone number with high visibility in the upper right hand corner.
- You add persuasive calls to action throughout the website.
Now, people are coming up to you and saying things like “I found you on the web, and I saw you subcontracted for Schuster Concrete and I loved your blog on foundation challenges. Can you call me so we can setup a meeting? I have a project I want you involved in.”
This is what we call a “Result“. There was no mention of how your website looks, just a reflection of your capabilities and credibility. Your changes may have soiled the artistic integrity of the site, but it upped the persuasion and usability.
Long story short:
While having a sharp, impressive website is important, don’t let it overtake the need to draw prospects in and make them want to contact you. That’s what it’s all about.